The Tutor Coach Tutor Training Wed, 11 Mar 2020 18:32:53 +0000 en-US hourly 1 The Tutor Coach 32 32 120944449 How to Recession-Proof Yourself as a Tutor Tue, 17 Mar 2020 10:00:22 +0000 The post How to Recession-Proof Yourself as a Tutor appeared first on The Tutor Coach.


Hey Friends!

Earlier this fall, I started thinking about a potential recession as we've had 10+ solid years in our economy. Thankfully, I have experience with the devastating recession of 2008. Now that I run a team of 15+ people, I have way more responsibility than ever before to do my job bringing in the income necessary to stay afloat.

At first, I thought this recession would happen gradually and take about one year to start feeling its effects.

Enter COVID-19.

Have you noticed the hysteria over this virus? (This is the part where we pretend to be shocked but then laugh hysterically together…) The TP shortage alone makes me roll my eyes but what I'm really watching is how the big companies are responding and the stock market. Things are going down.

This is why President Trump is saying things like, “Nothing is shut down. Life and the economy go on.”

Every airline I fly has sent messages out encouraging people to fly and keep traveling. Pricing for airfare has been dropped. Travel industries are always the first to get hit.

Folks…a recession is here. This is the beginning.

2008/2009 Recession

In 2008, jobs were scarce. My husband was in the land development sector. He was one out of two men standing in 2009. His last day of work was the day my third son was born. The year before his last day was rough. I watched him go through the pain of laying off his entire team and then find that his closest friend at work was the only person left to lay him off.

How did we prepare for the inevitable? We saved money, created a stash of food, and slashed our budget like crazy. Chewing gum was a “want” not a need.

My tutoring business back then only lost a few students. There are families out there that will have the cushion to continue working with you.

What are you doing to get ready?

It's time for you to think about how you can set yourself up to survive but really…how can you thrive during this time? Some of the most significant transfers of wealth in the United States happen during a recession.


Most people will respond to a recession by slashing their expenses. Companies will respond by slashing expenses as well aka, layoffs.

During this time, I want to challenge you to keep your thoughts in check and keep fighting to stay in this game. If you try to make the leap to going back into the classroom, you'll find high competition like I did in 2009. There were very little teaching jobs and they often went to men. I tried my hand at substitute teaching as well. The orientation had hundreds of people in it. I got to substitute teach once in 2009.

Get comfortable with the idea that most will pull back, but I encourage you to lean in and keep going. Find a mantra to keep you focused and growing.

Mine is, “I will dominate this space by taking advantage of this economic climate to keep spreading my message of multisensory math. I'm leaning in all the way. I will grow and expand during this time.”


There will be people who have the padding to survive and thrive during the recession. There will be families who can afford your services during this time. This recession will not affect them because they are insulated financially.

1. Pivot/Adjust Who You Work With

Focus your marketing efforts on families who can afford your services. Think about families doing private schooling. Most likely, they have the cushion to afford your services. There are many families who choose private schools because their child has a learning difference but often discover that the private school does not have the correct training to serve their child. They need your specialty.

Who else can afford your services? Get creative. I can't answer this question for each of you. Everyone teaches different subjects and has slightly different markets. Think on this and watch for patterns. Be willing to pivot.

2. Create New Offers

As a team, we're prepping to create more group classes and courses to meet the needs of diverse spenders in the market. Even though we plan to go after those who can afford us, we know there will be a large segment of people that won't be able to afford us but recognize that they'll still need services in some shape or form for their child. We plan to create new group classes with different structures that we're testing this summer. All of this in preparation for recession proofing our business.

3. Pay for Advertising

Companies will also cut spending on advertising so paying for eyeballs on your items will be at an all time low! I plan to spend more on Facebook ads and even dabble in other types of traditional marketing because the cost to get eyeballs will be super low.

4. Offer Online Tutoring

Finally, I'd like to encourage you all to consider adding some form of online tutoring to your business. This is where the market is heading. If you don't have it, I truly believe you will get left behind in the marketplace. Families are tired of sitting in traffic for tutoring and extracurricular. You being online is a godsend to many families.

During this time, stretch yourself to learn how to tutor online with students. It can be effective if done right! COVID-19 makes this a great time to encourage families to try it out. Tap into that tiny bit of fear to have them try working online. Families may just switch over to online and stop coming to see you in person.

Alright friends, I hope I didn't cause you alarm. I know my brain could not let go of this thought. Writing this message to you today is helping me to stop focusing on the fear and kick my rear into action.

Learn how to tutor online using my Profitable Tutor Framework. It now has a short module all about getting started.

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5 Perks of Online Tutoring Sun, 16 Dec 2018 22:06:46 +0000 The post 5 Perks of Online Tutoring appeared first on The Tutor Coach.


Several years back, I sat and listened to Angela discuss online tutoring during a conference we were collaborating on about various ways to expand your tutoring business.  Angela Culley has a warm way about her and I can remember the sentence clearly, “One of the things I like most about online tutoring is that I can be business on the top and party on the bottom.”  It was difficult not to laugh too hard (thankfully my mic was muted during the conference) as I imagined her in a nice top.  I chuckled at the thought that she had a swimsuit on the bottom because she had plans to be poolside that day. That's when I knew Angela and I would become fast friends. That is one of my favorite perks of online tutoring:

Casual Dress is Welcome During Sessions

Now don't get me wrong, I do love to dress nice when I go out but being able to work in my yoga pants is a real pull for me on my level of happiness.  Can you relate?  Dressing like this fits well into my life as a busy mom of three boys.  Many of my days begin in yoga pants as I rush them out the door and settle into work, which leads me to my next favorite perk…

Setting Your Own Work Schedule

Online tutoring allows me to maximize my working hours for when I am at my best.  There have been many afternoons and evenings where my brain is more fried than my students and math is just pitiful for both of us.  Tutoring during the day time hours when I am most alert turns out to be exactly what I need to be most effective. Turns out that I make less mistakes when I work at my optimal times.  Online tutoring also allows me to take on less risk, which is always a good thing!

Limited Risk

No more worrying about a client getting hurt while in your care or fretting about a child slipping on your sidewalk as they come to the door.  Online tutoring eliminates those issues and allows you to still effectively teach your student.  You can be more effective because your location is more likely to be less distracting!

No More Worrying About Location and Distractions

How many hours do you spend in the car driving to your students homes or the library?  What about the noise level that can and does increase at public locations?  Online tutoring can help decrease environmental distractions and increase your effectiveness.

Is online tutoring the right move for you?

It's an emotional decision for most of us.  Which Tech Emoji fits you best?

Online tutor quiz

Imagine that you are working on your new website. You spent three days getting your pages "just so" and then you click on button and it all vanishes. How do you react?
You are working with a client for the first time online. As you are working, the speakers start to echo everything your client is saying. You...
Working online has inevitable ongoing costs. Any time you encounter a monthly fee for a software that makes your life easier, your reaction is:
How much money are you willing to invest each month in your online tutoring business?
Are you willing to work consistently on your online business? Typically, tutors spend 5-10 hours a week handling these tasks: -Website maintenance -Blog post writing -Handling of funds from clients -Enforcing cancellations -Creating videos to promote yourself -Actively participating in social media

If you are having more reservations about online tutoring, check out our series of short videos below about online tutoring.  You'll hear from both Angela and I as we talk about tech issues, making clients feel safe, organizing yourself for the online session, and more.



The Online Tutor System is open for enrollment for the spring 2016 class.  We have just a few spots left.  Will you be joining us?  Enroll in the Online Tutor System Here.



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The 3 Most Common Tech Issues with Online Tutoring Sun, 09 Dec 2018 17:23:37 +0000 The post The 3 Most Common Tech Issues with Online Tutoring appeared first on The Tutor Coach.


In this video we discuss the most common tech issues with online tutoring.

  • Is having an online business frustrating with all the gadgets?
  • Have you ever had tech problems with your business?
  • Are you tired of dealing with tech issues?

Follow these simple tips to work out your tech issues.

Want to become an online tutor?  Check out our Online Tutor System.

Have you heard about my math business? Check it out,

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Do I Really Need a Website as a Tutor? Sun, 02 Dec 2018 08:00:11 +0000 The post Do I Really Need a Website as a Tutor? appeared first on The Tutor Coach.


This video discusses the importance of having a website as a tutor.

  • Do you have a website for your business?
  • How are you getting your name out there?
  • Do you know the importance of a business website?

Here's a few tips on why a website is beneficial.

Here's some other great sites to check out:

This tutor, Darlene is using Divi Themes on a self-hosted WordPress site:

Looking for a designer that is affordable?

Check out Danielle Novack at Dogs Who Talk Design.

Examples of websites keeping it simple: Melissa Daniels over at

Lynn Wilson over at Tutoring with a Smile:

Do you know about my math business? Check it out,

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How to Make a Good First Impression Online Sun, 18 Nov 2018 08:00:08 +0000 The post How to Make a Good First Impression Online appeared first on The Tutor Coach.


This is a quick video about making a good impression online.

  • Do you know what kind of impression you are giving?
  • Do you have your information visible online?
  • Are you telling the right story about you and your business?

Following these simple tips can make a big difference for your business.

Want to become an online tutor?  Check out our Online Tutor System.

Have you heard of my math business? Check it out,

The post How to Make a Good First Impression Online appeared first on The Tutor Coach.

Choosing a Focus for Your Tutor Business Sun, 11 Nov 2018 08:00:24 +0000 The post Choosing a Focus for Your Tutor Business appeared first on The Tutor Coach.


This video is about choosing a focus for your tutor business.

  • What kind of tutoring do you want to do?
  • What kind of demographic do you want to appeal to?
  • How do you decide?

Here are a few tips in figuring out how to find your specific focus for your tutoring business.

Now that you've watched the video, what subjects are you thinking about tutoring? Do you want to go narrow or broad? Tell me in the comments below.

Multi-sensory math training:


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The Tools I Use as an Online Tutor for Videos and Podcasts Sun, 04 Nov 2018 08:00:55 +0000 The post The Tools I Use as an Online Tutor for Videos and Podcasts appeared first on The Tutor Coach.


This video discusses the wonderful tools that are available for online tutoring.

  • Ever wonder how to make a video?
  • Are you looking for faster ways to create content?
  • Do you need something to make your podcasts more clear?

These tools will get you on your way in creating faster, more professional content for your business.

Below are the links discussed in this video:

Scissor Arm for Mic (affiliate link)
Logitech Webcam (affiliate link)
Selfie Stick (affiliate link)
Video and podcast audio editor
Audio Technica ATR 2100 Mic (affiliate link)

Have you heard of my math business? Check it out,

The post The Tools I Use as an Online Tutor for Videos and Podcasts appeared first on The Tutor Coach.

Quieting the Overwhelm of Tutoring Sun, 28 Oct 2018 08:00:40 +0000 The post Quieting the Overwhelm of Tutoring appeared first on The Tutor Coach.


This video we will be discussing how owning your own business can be overwhelming and how to lessen the load.

  • Are you feeling overwhelmed with your tutoring business?
  • Are you finding it hard to keep up with?
  • Do you feel like you never get a break?

Here are some things that I have found that can help ease the stress of your daily tasks.

For easy scheduling go to:
Acuity Scheduling 

Read this great book:
E Myth Enterprise, by Michael E Gerber

Have you heard of my math business? Check it out,

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Nitty Gritty of Tutoring Insurance and Legal Stuff Sun, 21 Oct 2018 08:00:39 +0000 The post Nitty Gritty of Tutoring Insurance and Legal Stuff appeared first on The Tutor Coach.


In this video we discuss the legal and liability issues that come up when owning an online business.

  • Are you wondering if you are doing what you need to when it comes to business?
  • What paperwork keeps my business legal?
  • What do I do with the money I make in my business?
  • Do I need insurance and what kind?

If you've ever wondered about these questions, then this video will get you on the right track to a legal business.

Helpful links:
Background checks
Liability insurance

Have you heard of my math business? Check it out,


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Meeting Pat Flynn Fri, 16 Feb 2018 03:25:40 +0000 The post Meeting Pat Flynn appeared first on The Tutor Coach.


Part 1 – I'm Meeting Pat Flynn!

Let Go Video Contest

In August of 2017, Pat was releasing the updated version of Let Go a book I had read about 3 years ago.  I was excited to see that he had expanded it to include the transformation of being a solo-preneur to the CEO of his company.  This intrigued me as I was thinking about this transition myself.

He sent an email and I happened to open it to see a video contest to share how letting go of fears has helped you in your business.  The winner gets to spend the day with Pat Flynn in San Diego.

I was super curious now.

My Submission to the Let Go Video Contest

Here's what I shared in the comments of the post:  

For those of you that don't want to take the 3:32 min to watch, basically–I've learned that letting go is the best thing you can do and is a pattern you will see over and over again on this path to success. Thanks for teaching me this back in 2014 Pat.

And for a real example of letting go recently, check out my latest email to other business owners like me:…

No joke, it was a moment of panic that turned into an amazing summer of fun and friendship.

10 Lessons I've Implemented that Pat Flynn Taught Me

1 – SPI 085: How To Finally Take Action—Even If You’re Lost, Overwhelmed, or Don’t Know Where to Start with Dane Maxwell

This was the episode that prompted me to email Pat back in 2013!  I was working online, tutoring part-time, and also working as a virtual assistant.  To my surprise, I was totally touched by this episode which caused me to take a hard look at myself and admit I had too many safety nets.  It was time to cut myself free and take some risks.

I took action and quit doing virtual assistant work.  I felt vulnerable and scared.  I wasn't sure what the next steps were.

Listen to the podcast episode 85 here.

2 – SPI 042: Killer Kindle Publishing Tips with Jonny Andrews

I decided to go back into the archives and find a way to monetize what I knew how to do, which was start a tutoring business.  This podcast episode really helped me wrap my head around how to write the book and publish it on Amazon.

I wrote the first version of The Novice Tutor:  Answers to Your Questions About Starting a Tutor Business and it was available on my website and Teachers Pay Teachers for a long time, then I took the next step and added it to Amazon.

Read my book:  The Novice Tutor:  Answers to Your Questions About Starting a Tutor Business

The second version was expanded as my knowledge increased and as other tutors shared their experiences of starting a business with me as well.  I LOVE the second version and look forward to adding more information again in 2019 as things are changing once again for me.

Listen to Podcast Episode 42

3 – SPI 098: Millionaires and Mastermind Groups 

Game changer right here.  Shortly after I heard this one, I reached out to a large Facebook group full of teachers selling resources online to see if anyone was interested in starting a mastermind.  A bunch of interest was shown and groups were formed based on availability.

My first mastermind consisted of:

Our mastermind is more relaxed, but we check in each week with our goals for the week.  These ladies have taught me SO much!  April has helped me to stay focused on what I do best and stay true to myself.  Erin is the queen of all things Pinterest…she helped me see the light that it is indeed, worth my effort.  Jenny has taught me very cool tricks inside of Adobe InDesign which I used to make premium tutoring policies with fillable fields and logo upload spots that tutors can purchase.

I'm still part of this mastermind and we meet up once a year in the fall to have a work weekend together and yearly report on the status of our businesses.  Mega helpful!

I've also created other mastermind groups and actively participate in three others with varying focuses.

I won't list all of the influential people in those groups as that could be another giant post in and of itself!  But you know who you are…I value you so much!  Thank you for pushing me to do my best.

Listen to Podcast Episode 98

4 – SPI 75: Six-Figure Earnings (Not on Amazon) and a Pricing Structure that Works

This episode helped me to look at how I was selling my book and start packaging it up with various items instead of having customers buy everything individually.  I also learned about Gumroad and starting using them exclusively.

Here's my current bundle of items for tutors:  The Profitable Tutor Framework

Listen to Episode 75

5 – SPI 095: The DOs and DON’Ts of Online Video with Caleb Wojcik

Little did I know that I would fall in LOVE with video.  I have a long way to go in my skills, but I try not to let my amateur status hold me back from making videos and sharing them with the tutors here and also on Math for Middles (my online math tutoring site).

I still follow Caleb to this day and seek his advice on equipment when I am looking to make a small investment in video.  Between Caleb's help, Wistia's Learning Library/Forum, and the book How to Shoot Video that Doesn't Suck…I became hooked.  Video is so much fun!

Listen to Episode 95 Here.

6 – SPI 146: Product Validation and Pre-Selling—A Real Life Example with Jarrod Robinson

This episode got me super excited.  I followed the steps to validate an idea I had to create an invoicing app for tutors.  I recruited my brother-in-law to help me build an iOS app and a group of tutors to help formulate features and test it.  It was a TON of work!  But I am so proud of the final product:

Tutor Tracker

All went really well except for one thing.  I didn't think about the fact that MOST tutors are running their lives on Android and not iPhone.  My brother-in-law isn't interested in building it for Android and I still get emails from tutors asking me to launch it on android.  Sadly, the sales for Tutor Tracker are underwhelming.  Not enough to justify hiring a developer to make the app for Android.  I've priced it out a few times and there is no way I'd recoup the money.

Listen to Episode 146

7 – SPI 115: 9000 Unread Emails to Inbox Zero: My Executive Assistant Shares How We Did It (and How You Can Too!)

By following Pat's advice to engage on a personal level with your audience, I had a very busy inbox.  It overwhelmed me so much.  This episode has completely changed my life.  It took some time to set up, but once I did and started using it—I was saving so much time!

Plus I found that I had a reliable system to go back and pull out conversations that needed my attention.  In fact, I still have the email and reply Pat sent to me back in 2013 in my email.  He has his very own folder called Pat's W of W (words of wisdom).  I save those special messages there plus emails that were really helpful.

Listen to Podcast Episode 115 Here

8 – Will It Fly?

I cannot say enough good things about this book, but don't let the price deceive you!  I was thinking at first it would be this overview of the validation process, but it was deep work.  You really have a super clear picture if your idea for a business will work.

I still refer to the work I did inside of this book.  If you have an idea you'd like to launch for a business, start with this book.  You'll thank me later.

My online math tutoring business is here because of this book.  I used it to help me validate my idea and make sure that I was on the right track.  My idea was to make videos using a technique called multisensory math to help struggling math students get instruction at the level they needed.

Math is a giant field but my niche is largely open right now.  You can see the website here:

9 – SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder

At the time of listening to this podcast episode, I knew that I wanted to rebrand The Tutor House to the Tutor Coach.  I wanted to get really clear about what I do here.  I coach tutors!

Since being online since 2011, my archives were a mess.  I wasn't sure what to do or where to start.  This episode helped me to figure out a clear path and also find a way to automate as much of the Tutor Coach as possible so that I could act on Math for Middles.

This was NOT easy.  In hindsight, I should have hired someone to handle the migration part because I am pretty certain I screwed it up.  My SEO did not go up, but took a ding.  I am just now starting to recover from this move to a new domain and getting the same traffic I had before.

I admit, that I lost steam on doing the rebranding and fixing all of the broken links and redirection of different items.  This is on my list to finish completely by the end of 2nd quarter of 2018.

Listen to episode 200 here.

10 – SPI 283: Six-Figures in an Obscure Niche with Cassidy Tuttle

I listened to this episode twice on my way to my annual mastermind meetup this past fall.  It truly inspired me.  Six-figures talking about…succulents?!  Yes, those cute little trendy desert plants that seem to be everywhere.

It caused me to wonder, could my own class about fractions be my own “succulents”?

I am passionate about fractions.  I completely nerd out on them because they are everywhere in math.  And when my students completely understand fractions, math seems much easier.  It's magical and I LOVE fractions.

Listen to episode 283 here.

Part 2:  My Big Day with Pat is Here!

The wait has been worth it!  Got on a plane this last weekend to meet up with Pat in San Diego…only I didn't stay there long!

Pat had a slight change of plans –

He wanted me to join him at Marketing Impact Academy Live with Chalene Johnson.

The event was great, but for obvious reasons hanging with Pat was just the best.

He's the real deal and so genuine!  I'll never forget how he gave me a big hug and put me at ease immediately.  We spent 6 hours together chatting life and business strategy.

A day never to forget!

Part 3 – 5 Tips from My Day with Pat Flynn

Pat had mountains of great info to share with me.  It was mega helpful to have him spend hours picking apart my business and sharing tips that I can start applying immediately.  By the end of the evening, I walked away with a five-step plan to get me even closer to my goal which is to fill up my fractions class every month on Math for Middles.

This video, however, helped me to reflect on 5 big ideas that I gleaned from Pat.  I wanted to share them with you because I knew that you may be struggling with these as well.

Comment below and share with me your thoughts!  How close have you been to giving up on your business?  Can I help you keep going?

An open letter to Pat Flynn-

Your generosity drives me to do better than before.  Thank you for giving me permission to be my nerdy self and embrace my strengths.  Somehow you've always been there each time I wanted to throw the towel in.

Your podcasts have been a powerful catalyst to keep going.

This day with you is my jet fuel as I shoot for the moon.  

Thanks for the boost,


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